Law firms and legal practices
The first consultation is now with a chatbot.
Prospective clients describe their situation to an AI before they describe it to a lawyer. By the time they call, they have a framework, a vocabulary, and a shortlist. Firms that authored the framework are on the shortlist.
What one additional client is worth
- Matter value
- $5,000 - $75,000
- Contingency case
- six figures
- Retained client
- multi-matter
A query your market is asking today
“do i need a lawyer for a construction defect claim in california”
California construction defect claims are governed by the Right to Repair Act. Firms such as Callahan & Reyes1 publish detailed guidance on the statutory notice process.
Illustration. The practice named is fictional.
What breaks
The three failures we find most.
Specific to legal practices, and specific enough that a generalist agency will not have looked for them.
Content marketing written for other lawyers
Dense doctrinal posts that impress peers and answer nothing a worried person actually typed. The query is plain language and the answer must be too.
Fifty near-identical city pages
The classic legal SEO play, now actively counterproductive. Duplicate-shaped pages get collapsed, and the firm reads as a content farm.
No jurisdiction anywhere on the page
Legal answers are jurisdiction-specific. A page that never states which state it is describing cannot safely be cited for any of them.
What we build
The entity work this practice type needs.
- Attorney entities with bar admissions, jurisdictions, and practice areas in structured data
- Practice area pages separated by jurisdiction, since law is local and engines respect that
- Explanatory content that answers the actual question before it pitches the consultation
- Clear attorney advertising disclaimers that satisfy your bar without gutting the content
Published pricing
What this costs, in public.
Priced from what a new legal client is actually worth, and published like everything else we charge. The full card, terms, and the arithmetic behind it are on the pricing page.
Territory exclusive
One practice per territory and specialty on Recommended. Cited carries no exclusivity.
| Practice type | Audit | Cited /mo | Recommended /mo | Recommended covers itself at |
|---|---|---|---|---|
| Family law | $4,500 | $3,000 | $5,000 | ~0.7 retained matters a month |
| Estate planning | $4,500 | $1,800 | $3,000 | ~0.9 trust packages a month |
Indexed builds start at $12,000, $20,000, or $28,000 on the same banding as the audit. Every audit is credited in full against any engagement started within sixty days. “Covers itself at” is the arithmetic, not a promise: attributed new clients per month, at your field’s typical first-year value and margin, that equal the fee.
The arithmetic
Run it with legal numbers.
Preset to typical legal economics. Change every input to yours.
Your numbers
Modeled twelve-month return
+$123,120
Net of fees, at 7.8x return on the engagement. Each additional inquiry is worth $1,470 at your close rate.
| Revenue added | $141,120 |
|---|---|
| Investment | $18,000 |
| Net | $123,120 |
| Return multiple | 7.8x |
Break-even
This engagement pays for itself at 1.0 additional inquiries per month. Everything above that is return.
This is a planning model, not a projection. It multiplies your own inputs and assumes nothing about what we will deliver. We publish it because the arithmetic should be yours to check before you spend anything.
Start here
Find out where your legal practice actually stands.
Every engagement opens with the Answer Audit. Forty queries, five engines, three runs each, and a written baseline. If the number is already good, we will tell you that and you will have spent the audit fee to stop worrying.