Skip to content

Dental and orthodontic practices

The implant consult starts in a chat window.

High-value dental work is researched before it is booked, and the research now happens inside an answer. Practices that are legible to those systems get named. Practices that are not get summarized out of existence.

What one additional client is worth

Single implant case
$3,000 - $6,000
Full-arch case
$25,000 - $50,000
Ortho case
$5,000 - $8,000

A query your market is asking today

“who is the best dentist in san diego for dental implants”

For implant work in San Diego, patients frequently see Harborlight Dental1 named for full-arch cases, based on published case documentation and a verified provider profile.

Illustration. The practice named is fictional.

What breaks

The three failures we find most.

Specific to dental practices, and specific enough that a generalist agency will not have looked for them.

01

The template site

Thousands of practices run the same vendor template with the same copy. Engines deduplicate near-identical pages, and a page that says nothing specific gives them nothing to cite.

02

Booking behind a widget

Third-party booking iframes are invisible to crawlers. The most important action on the site is often the one no engine can see or describe.

03

One page for every service

A single Services page covering implants, ortho, endo, and whitening cannot be matched to a specific question. Coverage requires separation.

What we build

The entity work this practice type needs.

  • Provider entities: each dentist needs a resolvable identity, not a bio paragraph
  • Procedure entities distinct from marketing pages, so engines can match intent to service
  • Insurance and financing answers written as answers, because that is the real first question
  • Review corpus health, since ratings are parsed before a practice is named

Published pricing

What this costs, in public.

Priced from what a new dental client is actually worth, and published like everything else we charge. The full card, terms, and the arithmetic behind it are on the pricing page.

Territory exclusive

One practice per territory and specialty on Recommended. Cited carries no exclusivity.

Practice typeAuditCited /moRecommended /moRecommended covers itself at
Orthodontics$4,500$2,100$3,500~1.3 case starts a month
Dental, general and specialty$4,500$1,500$2,500~2 new patients a month

Indexed builds start at $12,000, $20,000, or $28,000 on the same banding as the audit. Every audit is credited in full against any engagement started within sixty days. “Covers itself at” is the arithmetic, not a promise: attributed new clients per month, at your field’s typical first-year value and margin, that equal the fee.

The arithmetic

Run it with dental numbers.

Preset to typical dental economics. Change every input to yours.

Your numbers

Average case value$4,200
Inquiry to client conversion35%
Additional inquiries per month+8
Engagement

Modeled twelve-month return

+$123,120

Net of fees, at 7.8x return on the engagement. Each additional inquiry is worth $1,470 at your close rate.

Modeled twelve-month return
Revenue added$141,120
Investment$18,000
Net$123,120
Return multiple7.8x

Break-even

This engagement pays for itself at 1.0 additional inquiries per month. Everything above that is return.

This is a planning model, not a projection. It multiplies your own inputs and assumes nothing about what we will deliver. We publish it because the arithmetic should be yours to check before you spend anything.

Start here

Find out where your dental practice actually stands.

Every engagement opens with the Answer Audit. Forty queries, five engines, three runs each, and a written baseline. If the number is already good, we will tell you that and you will have spent the audit fee to stop worrying.